Pandemic Action Network

DateJun–Aug 2021
Internship at Evoke Giant

RoleArt Direction
Interface Design
Brand Identity
Brand Style Guide
Presentation Deck

ClientPandemic Action Network

TeamBrandon Huynh (Art Direction)
Elise Davis (Design)
Elizabeth Mendez (Design)
Krystal Lau (UI/UX)

Overview

During my internship at Evoke Giant, my group was pitted against another group of interns to see who could out-pitch the other. Ultimately, the client chose our direction thanks to our thorough presentation and our thoughtful design outcome.

Highlights:
• Art direction for new creative
• Developed identity system and guidelines
• Hi-fi layouts and prototypes
• Presentation slides

Context

Pandemic Action Network is a robust global partnership of 350+ diverse organizations dedicated to better preparing humanity in dealing with future outbreaks and preventing deadly, and costly, pandemics.

Our ChallengeAudit and redesign the Network's site architecture, enhance their digital presence, and provide a visual solution that accurately reflected their purpose.

Audits & insights

Assessing the Site

The prior identity felt cold, corporate, and devoid of any visual representation of the organization's goals and what type of world they envisioned the world being. It was very thorough, but too much to the point where the sheer amount of copy would overwhelm a user's ability to want to digest it.

The image below is the only visual artifact I have from the previous site. I unfortunately did not capture any screenshots of previous pages—but if you can imagine if Wikipedia was set in the colors shown below, that's essentially what it looked like.

Site architecture

Restructuring Content
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The Network served as a resource and hub between its partners and the public, so we had to keep accessibility in mind when designing for both demographics.

Wireframes were designed reflecting our proposed site architecture. Content was condensed and pages were reorganized in dropdown menus in the navigation—a feature that wasn't utilized in the original website navigation.

curating visuals

Introducing Warmth
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Images were chosen with a point-of-view composition in mind to promote intimacy driven by the small, but meaningful, moments we experience as humans in life.

hi-fidelity surfaces

Who They Are, and Their Mission
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Since the landing page was going to have the most traffic, we wanted it to be as emotionally impactful as possible—especially for the rebrand. I actively avoided photos of people wearing masks in an effort to be non-cliché.

The new landing speaks to the "why" of the organization and reflects how the pandemic affected our lives, all while instilling hope for the future. The nav bar conforms to the shape of the logo, embracing it—instead of forcing it into a narrow space.

hi-fidelity surfaces

The Home Page
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What was originally 90% copy and an extremely long scroll of dense information was transformed into purpose driven copy and increased media.

hi-fidelity surfaces

About + Partners Pages
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Pages were combined for users to find more into about the Network and its accomplishments in one place. New media such as video was proposed to better engage and connect the Network to audiences. The lengthy list of partners expands from the home page to its own dedicated page, where more info can be found.

hi-fidelity surfaces

News + Policy & Advocacy Pages
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For news pages, a filter function allows users to use keywords in their searches to stay updated easier. More forms of social media are shown to highlight the impact of the Network.

hi-fidelity surfaces

Campaigns + Involvement Pages
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Campaigns were organized onto their own page to better focus audience attention on them and potentially drive further action. An involvement page was added to emphasize the CTA.

CLOSING REMARKs

Thank Yous
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To my managers: Dana Flowerman, Melissa White, and Stephanie Pipes, I am eternally grateful for your nurturing care and support. I was quite anxious because it was my first time working at an agency of this scale, but you all made it such a safe space for me to learn and grow.

To my fellow interns, thank you for being such an open-minded and collaborative group to work with.

And last but not least, huge shoutout to our creative lead, Allie Gewerts, for guiding this group of interns through this substantial effort. It's super fulfilling (especially as an intern) to have contributed to work that a client appreciated and eventually shipped.