Encouraging more suncare with sustainable design.
DateOct–Nov 2021
RoleBrand Identity
Packaging Design
Brand Guidelines
3D Rendering
Materials Research
CreditsGuidance from
Joe Miller
SkillsSustainable Design
Branding
Graphic Design
Typography
3D Rendering
The brand aims to stand out on the shelves with its punchy identity to encourage more people to protect their skin and planet, wherever they go.
I conceptualized and executed the:
• Materials Research
• Packaging Design
• Brand Identity + Style Guide
• Graphics + 3D Renders
ChallengePropose a sustainable packaging series using multiple form factors to differentiate various sunscreen formulas, to help combat the issue of plastic pollution.
SolutionA compact, refillable packaging series that encourages more daily application—all made via a single material-based process.
MARKET space
Why Sunscreen?
I began paying more attention to skincare and skincare products when I started seeing, and feeling, the effects of aging and lack of care on my face. I too am guilty of not using the bottles of sunscreen on my shelf and letting them expire.
This made me think about how wasteful we are as a society when it comes to how products are produced and sold. So, I began thinking of a new approach. Upon researching, I found that almost everything suncare related typically fell into two categories in as to how they are marketed. I made it a goal to stray away from these approaches to tap into a new market space.
ideation phase
Early Concept Sketches
Outlandish forms were initially explored for uniqueness. However, the final direction opts to stand out graphically, rather than physically.
BRAND IDENTITY
Visual Vibes
Inspired by the 90s retro aesthetic, the brand aims fun energy for younger demographics while striking a nostalgic childhood trip for older generations.
packaging design
Three Form Factors
Compact portability was a huge factor. To encourage more skin protection, people first have to want to carry it around.
Lotion Bottles
3 x 1.5 x 5 in.
Bottles use a compact block shape, eliminating annoying or uncomfortable bulges in bags, backpacks, or purses.
Spray Bottles
3 x 1.5 x 5.5 in.
Non-aerosal continuous spray bottles use the same dimensions with the exception of a half-inch added in height for the nozzle.
Mini Bloks
2 x 0.375 x 3 in.
Mini Bloks are refill compatible with both lotion or spray formulas. When using the spray formula, it will function more as a spritzer.
sustainability
Materials + Labelless Labels
To help combat plastic pollution and greenhouse gas emissions, all bottles are single material based, consisting 100% of PHA bioplastic. Labelless labels are printed directly onto bottles using non-toxic algae based ink.
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