I began paying attention more to skincare and skincare products when I started seeing, and feeling, the effects reflected on my face due to aging and lack of care. I too am guilty of letting bottles of sunscreen expire from simply not using them.

This made me think about how wasteful we are as a society when it comes to the way products are sold and produced. I began to research materials, sustainable processes, and reusable packaging concepts.

While looking through existing products, I found that almost everything suncare related typically fell into two categories in regard to how they are marketed. I made it a goal to stray away from these approaches to populate a new space in the market.

Outlandish forms were initially explored for uniqueness. However, the final direction opts to stand out graphically, rather than physically.

Inspired by the 90s retro aesthetic, the brand aims fun energy for younger demographics while striking a nostalgic childhood trip for older generations.

Compact portability was a huge factor. To encourage more skin protection, people first have to want to carry it around.

To help combat plastic pollution and greenhouse gas emissions, all bottles are single material based, consisting 100% of PHA bioplastic. Labelless labels are printed directly onto bottles using non-toxic algae based ink.